Influencer Marketing & UGC Trends 2024

Influencer marketing and user-generated content (UGC) are set to intertwine in new and dynamic ways, shaping the landscape of digital marketing. One emerging trend to watch is the fusion of influencer content with user-generated content to create authentic and relatable narratives. Brands are increasingly leveraging their followers’ creativity and authenticity by encouraging them to generate […]

Social Media Trends 2024

In 2024, social media is poised to undergo significant transformations, driven by emerging technologies and shifting consumer preferences. One notable trend to watch is the continued rise of ephemeral content. Platforms like TikTok Stories, Instagram Stories and Snapchat have paved the way for this trend, offering users the ability to share temporary content that disappears […]