In honor of the 2022 IT flip phone – better known as the Galaxy Z Flip4 – Samsung has collaborated with tech accessories brand Ateljé. Media maker and Ateljé founder Yara Michels knows better than anyone what’s going on in the creative community. Together with Samsung she designed a must-have collection in which the new Galaxy products – with the Galaxy Z Flip4 as a main focus – were fully equipped with playful accessories. The result is a Y2K-inspired collection. Our creator May Ridts was one of the faces of the commercial, which was an instant success for the brand, receiving notable press coverage from outlets such as ELLE, LINDA and NSMBL, among others.